How to Start Building in Public: A Complete Guide

What is Building in Public?

Think of building in public like this: instead of working on your project behind closed doors, you share your journey as it happens. It's like a chef cooking on a livestream instead of in a closed kitchen. You show your work, talk about your challenges, celebrate wins, and bring people along for the ride. It's becoming super popular among solo founders and small teams who want to grow a following while they build their products.

Why Should You Do It?

There are some really good reasons to share your journey:

• Grow Your Following: When you share what you're working on, you naturally attract people who care about the same stuff
• Stay Motivated: When you tell people "I'm going to finish this by Friday," you're way more likely to actually do it
• Get Better Ideas: People will tell you what they think about your product before you spend months building the wrong thing
• Build Real Connections: Being honest about your struggles makes people trust you more than perfect marketing
• Free Marketing: Your journey becomes your content - no need for a separate marketing strategy

Why It's Hard

Despite all these benefits, building in public isn't easy:

• It Takes Time: Creating regular updates while also building your product takes a lot of energy
• Writer's Block: Coming up with interesting posts day after day is tough
• Too Many Platforms: Twitter, LinkedIn, Instagram... it's hard to keep up with all of them
• Tech Hassle: Explaining technical work in a way that's interesting to non-technical people isn't easy

How Our Tool Makes It Easier

BuiltPublic was made for developers and founders who want to build in public without the extra hassle. We connect to your GitHub repositories and automatically create social media posts about your progress.

What Our Tool Does

• Connects to GitHub: We track your code activity so you don't have to manually keep track of what you're working on
• Creates Posts For You: We automatically turn your commits and development work into social media updates
• Posts to Your Channels: We publish these updates directly to your connected social media accounts
• Follows Your Schedule: You decide how often to post, and we stick to that schedule even when you're busy coding

Getting Started (It's Easy)

Here's how to start using BuiltPublic:

1. Connect Your GitHub

Connect your GitHub repository to BuiltPublic. This is a quick process that gives us access to see what you're working on and track your development activity.

2. Set Up Your Social Media Channels

Connect your social media accounts where you want to share your building in public journey. This lets us post updates directly to your channels.

3. Configure Your Schedule

Tell us how often you want to share updates. You can set up a posting schedule that works for you - daily, weekly, or on specific days.

4. Start Building

That's it! Now just focus on building your product. We'll automatically create and post updates about your progress based on your GitHub activity and the schedule you've set.

Tips for Building in Public Like a Pro

Here are some tips that successful founders use when building in public:

• Be Real: Share the struggles along with the wins - people connect more with honesty than perfection
• Tell Stories: "I fixed a bug today" is boring. "I spent 3 hours chasing a missing semicolon that was crashing our app" is interesting
• Show, Don't Just Tell: Screenshots, GIFs, and short videos get way more attention than plain text
• Ask Questions: End posts with questions to get people commenting and engaging
• Don't Share Everything: Be open, but keep sensitive business info and customer data private

Ready to Try It?

Building in public is a great way to grow your audience while getting valuable feedback on your product. But it shouldn't require hours of extra work.

BuiltPublic automates your building in public process by connecting to your GitHub, creating posts about your work, and sharing them on your social media accounts according to your schedule.

Want to stop worrying about what to post and when? Sign up for BuiltPublic today and let us handle your social media updates while you focus on coding.